With technological advancement everyday, there is more and more type of trend that surfaced to gain information. Written text is only one part of the message, and no longer the dominant part (Walsh, 2006). There is a lot of new type of media publishing. And, the audience nowadays is two ways audience which means they choose their media and they give feedbacks.
When it comes to the current trend in media publishing, youtube is the good example because it is a video sharing website where users upload and share their videos. It has also a broad variety of user-generated video content, including music videos, movie clips, and TV clips. This enables the users to obtain information or communicate. Textual shift is taking place from monomodal to the multimodal that includes more than one modes of communication (Walsh 2006).
Youtube is a very powerful tool but there were also issues pertaining to it. Inappropriate content is one of them. This is where users can watch and give opinion on some offensive content. Users might abuse their freedom of expression by intruding someone privacy or creating hate.
References
Walsh, M 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy.
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